Adam Rossow is a co-founder of Group RFZ, a digital measurement firm focused on the influencer marketing space. Using brand lift research and other methodologies, he helps brands and agencies get past vanity metrics and understand exactly how their marketing programs are impacting the way consumers think, feel and act. Rossow counts 20 years of working in market research, marketing and PR.
The creator economy will only continue to boom.
The crusade to optimize customer experience is one that all organizations are waging — and for good reason. The success equation for anyone doing business today demands customer-centricity. Just look [...]