G/O Media Sells Deadspin to Lineup Publishing, Lays Off Staff

The publisher is the third editorial property G/O Media has divested in 12 months

Sports marketing leaders from State Farm, the Golden State Warriors, the NBA and more will join ADWEEK Brand Play on May 9 to unpack the trends, techniques and tools you need to break into the space. Register for your virtual pass.

G/O Media has sold its sports website Deadspin to Lineup Publishing, a media company based out of Malta.

The financial terms of the sale were not disclosed. The existing Deadspin staff—around 11 employees—will be laid off as part of the deal, according to an internal memo sent by chief executive Jim Spanfeller.

“While the new owners plan to be reverential to Deadpin’s unique voice, they plan to take a different content approach regarding the site’s overall sports coverage,” Spanfeller said in the email.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in