G/O Media Sells Deadspin to Lineup Publishing, Lays Off Staff

The publisher is the third editorial property G/O Media has divested in 12 months

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G/O Media has sold its sports website Deadspin to Lineup Publishing, a media company based out of Malta.

The financial terms of the sale were not disclosed. The existing Deadspin staff—around 11 employees—will be laid off as part of the deal, according to an internal memo sent by chief executive Jim Spanfeller.

“While the new owners plan to be reverential to Deadpin’s unique voice, they plan to take a different content approach regarding the site’s overall sports coverage,” Spanfeller said in the email.



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