Complex Media Acquired by Live Shopping Platform Ntwrk for $108 Million

BuzzFeed Inc. originally bought the publisher in 2021 for nearly $300 million

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The live shopping platform Ntwrk has acquired the music and culture publisher Complex Media from BuzzFeed Inc. for $108 million in cash, finalizing a months-long series of discussions between the two companies.

Universal Music Group will serve as a strategic partner in the tie-up, as ADWEEK first reported. Investors in the deal include Main Street Advisors, Jimmy Iovine, Universal Music Group and Goldman Sachs.

“Complex has been a beacon of culture and innovation for over two decades,” said Aaron Levant, founder of Ntwrk and the new CEO of Complex. 

“My journey with Complex began as an admirer of their original magazine in 2002, and it has now come full circle as I step into the leadership role.



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