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The independent agency landscape is dotted with many small shops, with a few big agencies sprinkled in. Two of those larger agencies have now merged to become one of the biggest independents in the U.S., as Barkley and OKRP have merged to become BarkleyOKRP.
This new entity now has over 650 employees across five offices in Chicago, Kansas City, Denver, New York and Pittsburgh, making BarkleyOKRP one of the largest independent agencies in the country.
OKRP’s Tom O’Keefe said that over the past year and a half, the agency had been having conversations about growth opportunities, and after meeting Barkley CEO Jeff King, president Dan Fromm and their team at Barkley, OKRP felt the two agencies were a great fit.
“It makes sense when you look at offerings and where the strengths are at both agencies and where the opportunities are to help augment and do something great.
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