Barkley Announces Top 12 Whole Brands and Releases 2023 Guide to Whole Brand Thinking™
This year’s research comprised 6,000 consumers and 184 brands spanning 25 categories. It evaluated key measurements around a brand’s actions, including the consistency of a brand’s behavior, how well the [...]
Despite ESG backlash + tighter budgets, research validates brands must prove their purpose
Independent creative idea company Barkley released its annual State of Purpose Report. This year’s research includes a companion piece, Start Here: A guide for creating sustainability actions with purpose, which [...]
Textron Specialized Vehicles Inc. names Barkley as agency of record for E-Z-GO
Barkley to manage creative and strategic responsibilities to further establish the leading golf cart retailer as a household name among consumers and the golf industry.
CommunityAmerica Credit Union Names Barkley as Agency of Record
Barkley, one of the largest independent creative idea companies in the U.S., has been named agency of record for CommunityAmerica Credit Union. Headquartered in Lenexa, Kan., CommunityAmerica Credit Union is [...]
Barkley names Reshma Karnik as chief media officer
Barkley, one of the largest independent creative idea companies in the U.S., announced today that Reshma Karnik has joined as its chief media officer. The role is an outgrowth of [...]
Barkley + Jefferies release 2022 Brand Purpose Report
New research shows 96% of consumers say buying from purpose-led brands is as important today as 12 months ago despite rising inflation rates and a likely recession.
Barkley acquires Smiths Agency to deepen its expertise in the food & beverage category
Barkley, one of the largest independent creative idea companies in the U.S., acquired Smiths Agency, an independent marketing company focused on delivering world-class ideas and strategies for food and beverage [...]
Barkley Releases State of the Whole Brand 2022 Report
Brands that embrace Whole Brand Thinking™ see higher returns, faster growth and increased customer loyalty according to the latest State of the Whole Brand report.
