Temu Bought Multiple Super Bowl Spots for the Same Ad—Again

Temu joined the Super Bowl advertiser lineup last year when it bought two spots for its 'Shop Like a Billionaire' ad. Now it's revisiting the strategy

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Online retailer Temu returned to the Big Game this year with another short spot that aired several times during the broadcast. In the ad, an animated protagonist uses magic to bestow affordable Temu products on everyone she encounters. A new rendition of its “Shop like a Billionaire” jingle plays in the background.

Last year, online retailer Temu made its Super Bowl debut with its first “Shop Like a Billionaire” spot. The brand aired the spot two times during the Super Bowl 57 broadcast.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in