Ecommerce Startup Temu Airs First Super Bowl Spot—Twice

Saatchi & Saatchi created the technicolor 30-second spot

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A just five months old, Boston-based ecommerce startup Temu is one of the youngest brands to ever air a Super Bowl ad. And for even greater impact, the 30-second spot aired twice during the game, in the first and third quarters.

“It’s our first time, and we are thrilled to be part of the 2023 Big Game lineup to share Temu’s mission of quality at affordable prices,” a spokesperson from Temu said in a statement.

‘Shop Like a Billionaire’

The company kicked off its Big Game participation with the spot titled “Shop Like a Billionaire” from agency Saatchi & Saatchi.

Temu wants consumers to know they can visit its site and get more, finding whatever they’re looking for on the app at an affordable price.



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