DoorDash Canada Drops a Luscious, Cinematic Campaign in Three Acts

Catchy music, stylish set design and fluid choreography propel the ads from Toronto's Hard Work Club

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No one left the cake out in the rain, but just as illogically, someone launched a projectile from a slingshot—inside the house, of all places—causing a chain reaction that destroyed a chocolate confection meant for a kid named Norah.

Ordering a triple-layer replacement sets off a new flurry of activity at a local bakery, followed by a bicycle delivery and a celebration saved.

The scenario—which plays out in a beautifully choreographed, music-driven trilogy—comes via a new campaign from DoorDash Canada and Toronto-based agency Hard Work Club. 

There’s so much eye candy on display that “One Delivery in Three Acts” is best watched multiple times, better to catch the stylistic references to Michel Gondry’s music video for Daft Punk’s hit, “Around the World,” as well as the Rashomon effect and the homage to filmmaker Busby Berkeley’s dancing extravaganzas.

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