Brands are seeking frictionless experiences as they aim to engage, sign up and drive loyalty with consumers across an increasingly fragmented retail landscape. In doing so they are adopting new technologies and strategies that will ultimately drive sales. This is the focus of Commerceweek, taking place in New York and online this week.
Over the course of two days, the ADWEEK event will include representatives from companies such as DoorDash, PepsiCo, TikTok, Walmart, Microsoft and Wayfair exploring various topics including melding brand storytelling and sales, the emerging and widespread us of artificial intelligence and the role of creativity in driving sales.
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