Navigating Personalization and Measurement in the Post-Cookie Era

Post-cookie, advertisers must determine how they’ll continue delivering personalized and relevant brand experiences while also measuring cross-media campaign effectiveness. To chart a path forward, media buyers and planners need to know about all the cookie alternatives out there and how to manage an increasingly complex ad tech environment.

Discover what’s involved in measuring campaign effectiveness without cookies from The Trade Desk’s Jennifer Ng, GM of advertiser insights, Lee Beale, managing partner of independent media agency Crossmedia, and Stephen Jepson, president of media effectiveness at DISQO. You’ll find out:

• How new cookieless solutions are being tested, and what’s been learned so far
• The mix of alternative identifiers and approaches for targeting and identity-based measurement that can prove campaign effectiveness with definitive outcomes
• The role of AI in the cookieless era

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Speakers

Jennifer Ng

GM, Advertiser Insights, The Trade Desk

Lee Beale

Managing Partner, Crossmedia

Stephen Jepson

President, Media Effectiveness, DISQO

Jennifer Ng

GM, Advertiser Insights, The Trade Desk

Jennifer is responsible for delivering strategic data and insights to The Trade Desk’s advertisers. She previously led measurement for Meta’s top CPG and pharma clients.

Lee Beale

Managing Partner, Crossmedia

After running the business intelligence group at OMG’s Annalect, Lee joined Crossmedia, where he oversees the business intelligence team. He is a former Adweek Media All-Star.

Stephen Jepson

President, Media Effectiveness, DISQO

Stephen leads DISQO’s brand lift and outcomes lift products, working with brands, agencies and publishers on cross-platform campaign effectiveness measurement.