Navigating Personalization and Measurement in the Post-Cookie Era

Wed, Apr 24, 2024 1:00 PM ET

Post-cookie, advertisers must determine how they’ll continue delivering personalized and relevant brand experiences while also measuring cross-media campaign effectiveness. To chart a path forward, media buyers and planners need to know about all the cookie alternatives out there and how to manage an increasingly complex ad tech environment.

Discover what’s involved in measuring campaign effectiveness without cookies from The Trade Desk’s Jennifer Ng, GM of advertiser insights, Lee Beale, managing partner of independent media agency Crossmedia, and Stephen Jepson, president of media effectiveness at DISQO. You’ll find out:

  • How new cookieless solutions are being tested, and what’s been learned so far
  • The mix of alternative identifiers and approaches for targeting and identity-based measurement that can prove campaign effectiveness with definitive outcomes
  • The role of AI in the cookieless era

See all upcoming ADWEEK webinars.

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Photo of the speaker, Jennifer Ng, in the webinar

Jennifer Ng

GM, Advertiser Insights, The Trade Desk

Photo of the speaker, Lee Beale, in the webinar

Lee Beale

Managing Partner, Crossmedia

Photo of the speaker, Stephen Jepson, in the webinar

Stephen Jepson

President, Media Effectiveness, DISQO


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