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Crew Clothing Enhances Revenue Growth with Nest & Wunderkind Partnerships

Focusing on new customer acquisition and triggered email improvements helped Crew Clothing beat revenue goals

Crew Clothing, a brand synonymous with stylish British-inspired casual wear, faced challenges of maximizing growth from online channels. The brand turned to Nest, a paid social agency, and Wunderkind to help solve their challenges, and achieve their revenue growth goals. Historically, Crew Clothing’s paid social strategy leaned heavily towards retention and retargeting, and overlooked any opportunities for customer acquisition – vital for sustained growth.

By partnering with Nest for paid social, Crew Clothing realigned their strategy to focus on new customer acquisition and brand awareness. Nest’s efficient media buying and creative strategies delivered for the retail brand. After implementation, Crew Clothing saw a 3x increase in purchases from new customers, which helped support stable revenue and gains in long-term brand health.

With the renewed focus on acquisition, Crew Clothing turned to Wunderkind’s expertise to optimize new traffic conversion efficiency. Through the Wunderkind Identity Network and behavioral triggers, Crew Clothing expanded its triggered email program. Enhancing this strategic function resulted in a 148% increase in revenue generation performance, compared to previous solutions.

Ally Bradshaw, Digital and Customer Director at Crew Clothing, highlighted the transformative impact of the partnership, stating, “By capturing data and using it to nurture consumers, we have been able to provide a personalized shopping experience that keeps shoppers coming back.”

To read more about how Crew Clothing’s strategic partnerships with Nest and Wunderkind contributed to growth through personalized customer experiences, read the full case study here.

About Wunderkind

Wunderkind is the leading AI-driven performance marketing solution that collects consent-based, first-party data and identifies anonymous traffic for brands in order to scale hyper-personalized one-to-one messages. Brands lean on the Wunderkind Identity Network, a proprietary database recognizing 9 billion devices and 1 billion opted-in consumers, observing 2 trillion digital transactions per year, to trigger the most impactful offers to their target audience at the right moment and in the right channel. This proprietary data is accessed by Wunderkind's autonomous AI engine, which integrates seamlessly into a brand's existing ESP, to boost performance across email, text and advertising channels.

Wunderkind is the only performance solution that guarantees a lift in revenue for its clients and delivers over $5 billion in directly attributable revenue annually for brands across a number of industries, often ranking as a top 3 revenue channel in clients' own analytics platforms. Brands such as Harley-Davidson, Perry Ellis and Shoe Carnival partner with Wunderkind to drive top-line revenue through its guaranteed results. To learn more, visit wunderkind.co.