What’s Shaping Today’s Movie and TV Streaming Viewer Behavior?
People—especially Millennials and Gen Z—are reevaluating their relationship with streaming services.
The Future of Streaming TV Is Ad-Supported
With cord-cutting on the rise, 75% of consumers agree that ad-supported streaming is a practical alternative to cable and satellite TV.
A Marketer’s View Into the Minds of Streaming Audiences
As more audiences gravitate toward streaming content, marketers need more insights about preferred experiences.
How Contextual Targeting Will Make Its Resurgence in OTT
As digital has grown, the benefits of one-to-one targeting based on audience attributes have diminished the value placed on the TV mode of contextual advertising.
These Are the Trends That Will Shape CTV Ad Spend in 2022
CTV ad spend jumped 34% last year—three times faster than linear TV
What Marketers Need to Do to Maximize Streaming ROI
Every year, 2 million to 4 million American adults quit cable. And, by 2022, 10 million more will do so.