How fast did CTV ad spend grow last year? It jumped 34%—three times faster than linear TV. And that’s just the tip of the iceberg. By 2026, ad-supported video on demand revenue is expected to triple 2021 levels, reaching $31.5 billion.
This new data comes from “The Stream: 2022 Audience Insights for Brands,” a detailed research study compiled by Fox’s ad-supported streaming platform, Tubi. Key takeaways include five far-reaching industry trends expected to play out over the coming year.
Key insights include:
- Spend will soar: 66% of advertisers and marketers plan to increase their CTV ad budgets.
- Streaming viewership continues to increase: 79% of households are spending the same or more time streaming than 6 months ago.
- Free ad-supported streaming overtakes pay TV: By 2024, half of all internet users will use free streaming services. And by 2025, free streamers will outnumber pay TV subscribers.
Know the trends that will shape your CTV campaigns in 2022. Download the forecast today.