The Group Creative Director Is the Player-Coach of the Creative Team

The GCD is both a creator and a supervisor of creative work

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The group creative director gets pulled in many different directions at once. As the step up from the creative director and below the executive creative director and chief creative officer, the GCD can be both a maker and a director, sometimes in the same day.

A good group creative director is like a point guard on a basketball team; pass the work off to talented creatives when necessary, or take the ball and drive the work home while surveying the floor the entire time.



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