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In a battlefield scene heavy on Hollywood-style drama, a group of soldiers gathers in a general’s tent, where the news is dire—they’re surrounded by enemies, outgunned and outnumbered, and low on supplies. Can defeat be far behind?
Instead of suggesting a white flag, the leader rallies his troops by telling them he has been “conveniently and discreetly” receiving medication for erectile dysfunction and “with a healthy erection, I feel like I can do anything again.”
That includes engaging in “multiple campaigns” as long as he has “a bit of a break in between—maybe a sandwich.”
Wearing its cheekiness on its sleeve, Toronto-based men’s health startup Phoenix launched the cinematic ad as its first national introduction to the Canadian public.
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