Jordan Brand Aims to Inspire Young Athletes to Go 'Beyond' Adversity

The film tells the story of a basketball player and the challenges she faces on and off the court

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Jordan Brand, the Nike-co-owned footwear and apparel line that continues the legacy of basketball star and entrepreneur Michael Jordan, has released a campaign to inspire youth and celebrate women athletes.

The mission of Jordan Brand, which is one of the world’s most successful footwear brands, focuses on “flight” as it aims to support creative potential and influence style in relation to basketball, acting as a “bridge” between sport and culture.

This spot, which was released during the NBA All-Star Weekend in mid-February, is titled “Beyond” and features both a one-minute edit and a near three-minute edit as it focuses on the progress of an emerging basketball star as she remembers the hurdles and difficulties she has faced.



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