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Before a single NBA All-Star enters Vivint Arena in Salt Lake City this weekend, they’ll be throwing elbows with brands for space in the spotlight.
“NBA All-Star 2023 is a global celebration of our league, teams and players, serving as a special opportunity for our partners to authentically engage with our fans around the world,” Tara Mulcahy, the NBA’s head of marketing partnerships, told Adweek.
This year, the NBA welcomes more than 35 league partners to NBA All-Star Weekend.
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