Nike's Icy Ja Morant and Hot Dog Ruffles Highlight NBA All-Star Weekend

Nearly three dozen brands pack Salt Lake City to align with the league's best and brightest

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Before a single NBA All-Star enters Vivint Arena in Salt Lake City this weekend, they’ll be throwing elbows with brands for space in the spotlight.

“NBA All-Star 2023 is a global celebration of our league, teams and players, serving as a special opportunity for our partners to authentically engage with our fans around the world,” Tara Mulcahy, the NBA’s head of marketing partnerships, told Adweek.

This year, the NBA welcomes more than 35 league partners to NBA All-Star Weekend.

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