Jordan Brand Debuts a Teen-Focused Comic Series to Celebrate Its New Air Jordan 1s

Future MariSole issues will publish alongside product drops

Side-by-side image of MariSole comic cover and an animated girl searching her closet full of Air Jordan sneakers
Dominican-American character Marisol Garcia is the star of Jordan Brand's web comic. Robyn Smith for Jordan Brand

Jordan Brand swooshes in with a high-quality comic celebrating sneaker culture, new school woes and Black and Brown teenage life. After Nike’s salute last month to mothers with its new activewear line, the related Jordan Brand looks now to their daughters with MariSole, an exclusive online webcomic that lives on the brand’s SNKRS app.

@LeonardoEff leofaierman@gmail.com Leonardo Faierman is an Adweek freelance writer.