Portrait of Leonardo Faierman

Leonardo Faierman

Leonardo Faierman is a freelance contributor to Adweek focusing on creativity in the brand and advertising space.

Alt Image Text

This Retro-Style Arcade Game Is Helping the Fight Against Malnutrition

Performance Marketing

The simple act of playing a video game triggers a donation to a child in need.

Alt Image Text

GLAAD and Getty Images Partner to Improve LGBTQ+ Representation in Advertising

Diversity, Equity and Inclusion

This collaboration aims to offer better, more authentic stock LGBTQ+ images for marketers.

Alt Image Text

A New Pilsener Ad Highlights the Selflessness of Ecuador’s Front-Line Doctors

Food & Beverage

Pilsener, a leading beer brand that has served Ecuador for nearly 110 years, unveiled a new campaign celebrating Ecuadorian pride, which has helped the population endure the roughest moments of [...]

Alt Image Text

Snickers Ice Cream Knows How Tough It Can Be to Actually Chill Out During Vacation

Food & Beverage

Vacationing doesn’t come naturally to everyone. Some of us could still use a refresher on how to fully disconnect and just enjoy the down time. Understanding this, Snickers Ice Cream [...]

Alt Image Text

Nike Wants You to Try Some New Sports, Even If You Suck at Them

Brand Marketing

Nike celebrates play over competition with its “Play New” campaign, showcasing elite athletes—and one Grammy winner—trying something new and failing majorly. Created in collaboration with agency Wieden+Kennedy, the one-minute spot [...]

Alt Image Text

Culver’s Makes a Fan Favorite a Permanent Menu Fixture With Soaring ’80s Ballad

AdFreak

'Dunked In Love' is an ode to the chain's beloved Pretzel Bites.

Alt Image Text

‘We Are Team USA’ Campaign Champions Diversity on the Road to the Tokyo Olympics

Creativity

The spot showcases the diversity of Team USA's athletes both on and off the field.

Alt Image Text
Alt Image Text

Josh Groban Turns Beautiful Bean Footage Into a Soaring Ballad in ‘Bean Song’

AdFreak

The humorous song kicks off a rebrand for family-owned Bush's Best.

Alt Image Text

Hinge Levels Up Virtual Dating With Launch of Video Prompts

Performance Marketing

The dating app sees virtual dating as the way of the future.