Portrait of Leonardo Faierman

Leonardo Faierman

Leonardo Faierman is a freelance contributor to Adweek focusing on creativity in the brand and advertising space.

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Reese’s Puffs Turns Its Boxes Into Beatmaking Studios With the RP-FX AR App

AdFreak

An AR app turns the cereal boxes into a step-sequencing drum machine and two synths.

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Dropbox’s Newest Campaign Highlights the Humanity Within File Storage

Creative

In its latest campaign, Dropbox decides to concentrate on the personal over the personnel.

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OkCupid Launches an Expansive Campaign for Almost Every Single Kind of Dater

AdFreak

The app worked with Mekanism for a colorful, identity-forward initiative.

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This Retro-Style Arcade Game Is Helping the Fight Against Malnutrition

AdFreak

The simple act of playing a video game triggers a donation to a child in need.

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GLAAD and Getty Images Partner to Improve LGBTQ+ Representation in Advertising

Diversity, Equity and Inclusion

This collaboration aims to offer better, more authentic stock LGBTQ+ images for marketers.

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A New Pilsener Ad Highlights the Selflessness of Ecuador’s Front-Line Doctors

Food & Beverage

Pilsener, a leading beer brand that has served Ecuador for nearly 110 years, unveiled a new campaign celebrating Ecuadorian pride, which has helped the population endure the roughest moments of [...]

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Snickers Ice Cream Knows How Tough It Can Be to Actually Chill Out During Vacation

Food & Beverage

Vacationing doesn’t come naturally to everyone. Some of us could still use a refresher on how to fully disconnect and just enjoy the down time. Understanding this, Snickers Ice Cream [...]

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Nike Wants You to Try Some New Sports, Even If You Suck at Them

Sports Marketing

Nike celebrates play over competition with its “Play New” campaign, showcasing elite athletes—and one Grammy winner—trying something new and failing majorly. Created in collaboration with agency Wieden+Kennedy, the one-minute spot [...]

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Culver’s Makes a Fan Favorite a Permanent Menu Fixture With Soaring ’80s Ballad

AdFreak

'Dunked In Love' is an ode to the chain's beloved Pretzel Bites.

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‘We Are Team USA’ Campaign Champions Diversity on the Road to the Tokyo Olympics

Sports Marketing

The spot showcases the diversity of Team USA's athletes both on and off the field.