Portrait of Leonardo Faierman

Leonardo Faierman

Leonardo Faierman is a freelance contributor to Adweek focusing on creativity in the brand and advertising space.

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An Ad About Penile Health Has Added New Meaning to the Term ‘Bent Carrot’

Health and Wellness

Xiaflex's first-ever TV ad, titled "Bent Carrot," recently prompted some awareness Peyronie’s Disease.

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FILA Apparel Drop Reminds the World That Grant Hill Drinks Sprite

Fashion & Apparel

The limited-edition two-piece capsule collection is made up of sneakers and a pair of basketball shorts.

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Krispy Kreme Celebrates Halloween With a Spooky Transformation and Sweet New Treats

Food & Beverage

"Krispy Skreme" conjures up new donut designs just in time for your next monster mash.

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Degree’s NIL Program Offers Diverse Student Athletes Autonomy Over Their Own Image

Sports Marketing

Degree's #BreakingLimits campaign provides equal compensation for male and female athletes, mentorship and empowerment.

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Barclays Traces One Family’s Love of Soccer to Celebrate 20 Years of League Sponsorship

Sports Marketing

"A 20 Year Commitment Story" highlights siblings and professional soccer players Lauren and Reece James.

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OpenTable’s New Campaign Promotes Safe Dining Amid Increasing Vaccine Verification Mandates

Programmatic

"Dine On" champions San Francisco eateries as more people get vaccinated.

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Miller Lite and J Balvin Help Marginalized Small Businesses With a Limited-Edition Can

Beer & Spirits

The campaign includes a limited-edition can designed with the artist's signature colors and a donation to the Accion Opportunity Fund.

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DoorDash Delivers a Vibrant Story of a Latinx LA Neighborhood With ‘Somos Boyle Heights’

Diversity, Equity and Inclusion

"Somos Boyle Heights" allows a Latinx community in Los Angeles tell its own story with murals and a documentary.

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Reebok Sparks Greatness With a Tool That Lets You Create a Basketball Court Anywhere

AdFreak

The brand is also teaming with local artists to construct '"playable basketball art installations."

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Reese’s Puffs Turns Its Boxes Into Beatmaking Studios With the RP-FX AR App

AdFreak

An AR app turns the cereal boxes into a step-sequencing drum machine and two synths.