Reebok Sparks Greatness With a Tool That Lets You Create a Basketball Court Anywhere

The brand is also teaming with local artists to construct 'playable installations'

Now, with just a glance, any corner of the city can become a spot where one can live out their hoop dreams. That’s thanks to Reebok’s newest app Courting Greatness, an AR-styled digital tool that uses a smartphone’s built-in camera and measurement features to map out the dimensions and ingredients of a basketball court, allowing users to fill in the real-life features however they choose.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in