Reebok’s First Plant-Based Performance Sneakers Come With a Side of Fresh Veggies

First 50 buyers will get a crate of produce, with the same amount donated to food-insecure families

The sneakers are one of the first performance shoes to be made from plants, according to Adidas. Adidas

Reebok has found an unexpected way to promote its new eco-friendly performance sneakers: the brand partnered with a Boston-area farm to serve them up to customers with a side of fresh veggies.

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@TLStanleyLA T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.