Reebok's First Plant-Based Performance Sneakers Come With a Side of Fresh Veggies

First 50 buyers will get a crate of produce, with the same amount donated to food-insecure families

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Reebok has found an unexpected way to promote its new eco-friendly performance sneakers: the brand partnered with a Boston-area farm to serve them up to customers with a side of fresh veggies.

The first 50 buyers of the new design, called Forever Floatride Grow, will receive a half-bushel of produce in a sustainable wooden crate from Siena Farms in Sudbury, Mass. They’ll also trigger an identical giveaway to a food-insecure family from the pesticide-free farm, which grows more than 100 varieties of vegetables.

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