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A new pharmaceuticals ad is prompting conversations surrounding its eyebrow-raising use of a slightly misshapen root vegetable.
Prescription medication Xiaflex’s first-ever TV ad, titled “Bent Carrot,” recently prompted some awareness of Peyronie’s Disease, a condition stemming from repeated injuries that leads to a significantly bent or curved penis. The spot sees a man and woman in a kitchen, standing before a stack of carrots. The topmost carrot is prominently bent, which elicits notably concerned glances from the couple.