An Ad About Penile Health Has Added New Meaning to the Term 'Bent Carrot'

Prescription medication Xiaflex’s first-ever TV ad, titled “Bent Carrot,” recently prompted some awareness of Peyronie’s Disease, a condition stemming from repeated injuries that leads to a significantly bent or curved penis. The spot sees a man and woman in a kitchen, standing before a stack of carrots. The topmost carrot is prominently bent, which elicits notably concerned glances from the couple.

While the carrot serves as a mild metaphor for Peyronie’s Disease, the remainder of the spot goes on to break down the cause and treatment of the condition, a regimen that includes injections and, per the ad, “daily penile-stretching and -straightening exercises.”