FILA Apparel Drop Reminds the World That Grant Hill Drinks Sprite

The 2-piece collection comes with a '90s throwback ad spot

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Sprite digs into the crates this month in a partnership with FILA, seeing a sneaker release shouting back in time to a beloved 26-year-old TV ad spot for the soda. Mark Pellington—who, a few years prior, helmed videos for Pearl Jam and Public Enemy—directed the classic “Grant Hill Drinks Sprite” commercial, a cheeky spot with a gritty style that poked fun at brand ambassadors and introduced the public at large to number 33 out of Duke University.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in