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The day after the Supreme Court’s decision to support student athletes’ abilities to earn income through NCAA’s Name Image Likeness (NIL) rule, Unilever’s deodorant and antiperspirant brand Degree stepped in with its first-to-market #BreakingLimits campaign.
While headlines of lucrative branding deals for student athletes ushered in an unprecedented world of student-marketing relationships, Degree’s initiative appears more concerned with offering a diverse range of young athletes an opportunity to exercise full autonomy over their own image in a meaningful way.