Miller Lite and J Balvin Help Marginalized Small Businesses With a Limited-Edition Can

Agency Alma collaborated on the down-to-earth '¡ES JOSE TIME!' campaign

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Combining scarcity sales, local culture, and the pop-art visual aesthetic of J Balvin, Miller Brewing Company has released limited edition cans of its Miller Lite beer with the Prince of Reggaeton’s playful neon lightning motif. Similar to last year’s McDonald’s collab, the exclamatory “¡ES JOSE TIME!” campaign is steeped in J Balvin’s signature colors while offering up some in-person pop-ups, sweepstakes and a donation by the brewing company to a good cause.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...