Missing Dive Bars? Miller High Life Will Bring One to Your Backyard

One fan can snag a personal watering hole valued at $10,000

Photo of Miller High Life's dive bar backyard pop-up
The dive bar comes with wood paneling and sticky floors, of course. Miller High Life

Dive bars in certain parts of the world opened back up for outdoor service this summer, but it’s unclear whether local watering holes (in states that experience seasons) can safely host patrons inside this fall and winter due to Covid-19.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.