With a Stunning New Ad, Nike and Wieden+Kennedy Salute Moms as the Toughest Athletes

Campaign salutes motherhood for Nike's new maternity activewear line

More than 20 women around the world were asked to flex their strength as both moms and athletes. Nike

As the U.K. celebrated Mother’s Day on Sunday, Nike paid tribute to a group it has crowned “The Toughest Athletes.”

@ShannonL_Miller shannon.miller@adweek.com Shannon Miller is Adweek's Senior Editor of Creativity & Representation.