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Sharks very rarely attack humans, though people often fear the aquatic predators due to their portrayal in horror movies like Jaws and The Shallows.
Tampa-based agency PPK for the Animal Welfare Institute in Washington, D.C. is flipping the script on those films with a campaign pointing out that when humans and sharks interact, it’s the animal that’s far more likely to be injured.
PPK designed three dramatic posters to draw attention to shark finning, the practice of catching sharks and cutting off their fins for shark fin soup, which is considered a delicacy.