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College basketball fans are well acquainted with the lead-in to spring and all the chaos it can bring. With the NCAA’s March Madness tournaments taking off and the heat of competition on the rise, game enthusiasts might struggle to keep their cool.
Considering the emotional rollercoaster of the season, Coors Light is introducing its limited-edition Coors-icles, non-alcoholic Coors-flavored popsicles intended for consumers 21+, to help fans stay chill.
Created in collaboration with Mischief @ No Fixed Address, the promotion is leaning into bombastic college basketball sportscaster Dick
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