Accenture Confirms Agency Mergers Under Accenture Song Brand

Accenture has rebranded its creative services division Accenture Interactive to Accenture Song. The rebrand of the holding group—which in its last year of trading generated $14 billion in revenue and owns creative agencies such as Karmarama, The Monkeys and Rothco as well as Droga5—follows the promotion of David Droga to CEO and creative chairman of the group last year. The company also announced that it will work with Capri Holdings, which consists of fashion brands such as Versace, Jimmy Choo and Michael Kors, to accelerate its online growth and meet growing ecommerce demand. As previously reported, the creative agencies, apart from Droga5, will be integrated under the holding company. The integration of the creative agencies has been long expected. Accenture Interactive had structured the business so that the creative agencies operate under one profit and loss account, while preserving their individual names. https://twitter.com/AccentureSong/status/1518856352315195393?s=20 “Accenture Song symbolizes the post pandemic growth journey we’re on with our clients,” said David Droga, in a statement. “Since its infancy, Accenture Interactive has helped clients build and grow their business by being experience-led. Today’s needs are strikingly different. To capture the next waves of growth, businesses now need to operate at the speed of life— perpetually demonstrating their relevance to their customers, their people and the world at-large. In recent months, Accenture Interactive has made several leadership appointments overseeing the creative agency division. David Droga, the founder and former CEO of Droga5—which Accenture Interactive acquired in 2019—succeeded Brian Whipple as CEO of Accenture Interactive last September. He also took on the new role of creative chairman. Since then, Accenture Interactive appointed Neil Heymann as its first global chief creative officer in February. Heymann, who was the former global CCO of Droga5 before leaving to form Publicis agency Le Truc, was tasked with “uniting, enhancing and amplifying” the creativity across Accenture Interactive’s agencies. In April, Droga5 London CEO Bill Scott was named a managing director for Accenture Interactive in the U.K. and Ireland, taking over from Karmarama CEO Ben Bilboul, who is leaving the business. Scott retained his role as Droga5 London CEO while overseeing all of Accenture Interactive’s creative agencies in the U.K. and Ireland, including Karmarama and Rothco. Accenture Interactive Poised to Consolidate Its Creative Agencies Earlier this year Accenture Interactive also hired Nick Law, former global CCO for Publicis and Apple’s vice president of marketing integration, as global lead for design and creative tech. Former Droga5 CEO Sarah Thompson became global lead for communications and content. The company will also work with Capri Holdings, which consists of fashion brands such as Versace, Jimmy Choo and Michael Kors, to accelerate their online growth.

The Future of Agencies

So Long Accenture Interactive, Hello Accenture Song as Agencies Merge

The new name and integration will incorporate agencies including The Monkeys

Stephen Lepitak

Brittaney Kiefer

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Stephen Lepitak

Brittaney Kiefer