So Long Accenture Interactive, Hello Accenture Song as Agencies Merge

The new name and integration will incorporate agencies including The Monkeys

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Accenture has rebranded its creative services division Accenture Interactive to Accenture Song.

The rebrand of the holding group—which in its last year of trading generated $14 billion in revenue and owns creative agencies such as Karmarama, The Monkeys and Rothco as well as Droga5—follows the promotion of David Droga to CEO and creative chairman of the group last year.  

The company also announced that it will work with Capri Holdings, which consists of fashion brands such as Versace, Jimmy Choo and Michael Kors, to accelerate its online growth and meet growing ecommerce demand.

As previously reported, the creative agencies, apart from Droga5, will be integrated under the holding company.




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