Fox Sells Out Super Bowl 57 Ad Inventory—Despite Crypto ‘Implosion’

Some 30-second in-game spots went for north of $7 million

Meet the next generation of consumers where they are now. Join us virtually for The New Consumer, on March 30, for tips from Clutch, Mars Wrigley and more. Sign up for free.

Less than a week before the Big Game, Fox Sports announced this morning that it has sold all of its in-game Super Bowl 57 inventory.

That’s much closer to game day than the company had anticipated, due to an “atypical” series of events—including the “implosion” of one of last year’s biggest Super Bowl categories, said Mark Evans, evp of ad sales for Fox Sports.

The Feb. 12 game—which will see the Kansas City Chiefs take on the Philadelphia Eagles—sold out nearly two weeks ago, Evans told Adweek.

The sellout comes five months after the company first told Adweek it was “95% sold out,” but then provided no further updates for four months.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in