Super Bowl 55 'Virtually Sold Out,' Says ViacomCBS

Each 30-second spot went for up to $5.5 million

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While several of the biggest traditional Super Bowl advertisers might be sitting out this year’s Big Game, that hasn’t put a dent in CBS’ advertising sales for Super Bowl 55.

The Feb. 7 game—which will feature the Kansas City Chiefs taking on the Tampa Bay Buccaneers—is “virtually sold out,” according to a ViacomCBS spokesperson. This is consistent with how CBS has announced Super Bowl sellouts in the past: While there technically isn’t any remaining in-game inventory, the company will still try to find a way to accommodate any marketers who make a great offer at the last minute.




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