Super Bowl 55 ‘Virtually Sold Out,’ Says ViacomCBS

Each 30-second spot went for up to $5.5 million

super bowl 2021
CBS last broadcast the Super Bowl in 2019. NFL

While several of the biggest traditional Super Bowl advertisers might be sitting out this year’s Big Game, that hasn’t put a dent in CBS’ advertising sales for Super Bowl 55.

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@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.