Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
The Super Bowl just got a little bit more aromatic.
Downy is returning to the Big Game for the first time in 11 years. The Procter & Gamble brand will promote its Unstopables product.
The 30-second ad will air during the second quarter and feature a celebrity who is a skeptic of Unstopables’ 12-week freshness guarantee. The only problem is we don’t know the identity of the celebrity.
“What we find is consumers have a hard time believing that Downy Unstopables could actually last as long as the the brand claims that it can last,” said Jenny Maxwell, P&G’s senior brand director of North America Fabric Care.