Will Crypto's Super Bowl Debut Fare Better Than 2000's Dot-Com Boom (and Bust)?

The goal is the same: Win over the masses

Sometimes a Super Bowl ad doesn’t have as much to do with raising awareness as it does establishing legitimacy. A brand’s ability to spend up to $7 million for 30 seconds of national airtime means it must be doing something right. Right?

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Feb. 7, 2022, issue of Adweek magazine. Click here to subscribe.