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Super Bowl viewers are bound to get at least one song stuck in their heads, whether it’s from the halftime show or a commercial. This year, however, Uber is hoping that the earworm audiences won’t be able to shake is the name of its membership program.
Uber is returning to the Big Game for the third year in a row with an ad promoting Uber One, its membership program that brings together its rides, deliveries and groceries businesses. It is a shift in focus for the brand, whose two previous Super Bowl spots promoted Uber Eats.