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In 1989, Anheuser-Busch wrote its own villain origin story by barring competitors from advertising on a day when consumers are fixated on commercials, booze and by association, commercials about booze. The conglomerate has finally let go of that categorical monopoly, and Heineken is celebrating with a Super Bowl ad for its nonalcoholic beer.
Heineken 0.0, which snagged a 30-second slot during the first half of the game, teamed up with Marvel to promote the February release of “Ant-Man and the Wasp: Quantumania” by coupling heroism and productivity with sobriety.
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