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Rémy Cointreau has had a sniff of Super Bowl advertising, and now wants to drink it all in.
Two years ago, the French spirits company bought a 30-second ad for its Cointreau liqueur in 15 U.S. markets. In 2022, it expanded to 17 markets for its 30-second ad featuring The Botanist gin brand.
This year, it’s buying a far stronger pour: a 60-second spot in the first quarter dedicated to Rémy Martin cognac.
Created with help from agency partners Fred & Farid, the spot is part of Rémy Cointreau’s strategy to push its “global priority brands”—Louis XIII cognac, Rémy Martin, Cointreau, Bruichladdich whisky and The Botanist.