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Netflix and General Motors are back in the Big Game—but this time together.
The two brands teamed up for a 60-second Super Bowl ad featuring Will Ferrell as the newest lead in top Netflix series, including Stranger Things, Squid Game, Bridgerton, Army of the Dead, Love is Blind and more, with GM electric vehicles heavily featured.
The ad is part of General Motors’ “Everybody In” campaign, first launched in 2021, and is designed to highlight the company’s efforts towards the mass adoption of electric vehicles.
GM and Netflix released the full spot on Tuesday, which places Ferrell fully in the Netflix universe.