Inside Priceline's Omnichannel Super Bowl Campaign Built Around Kaley Cuoco and New Sonic Branding

By blending a pregame ad with multiple digital spots and a music makeover, the travel site seeks more impact for its money

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

For the latest Super Bowl 57 advertising news—who’s in, who’s out, teasers, full ads and more—check out Adweek’s Super Bowl 2023 Ad Tracker and the rest of our stories here. And join us on the evening of Feb. 12 for the best in-game coverage of the commercials.

Priceline has been doling out travel deals for nearly 26 years, with Kaley Cuoco serving as the company’s spokesperson for a decade.

Both Priceline and Cuoco understand the value of both short-term deals and long-term investments, which is why their approach to this year’s Super Bowl looks different than prior years.

Priceline had in-game Super Bowl ads featuring its 15-year spokesperson William Shatner—the Priceline Negotiator–in



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in