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Priceline has been doling out travel deals for nearly 26 years, with Kaley Cuoco serving as the company’s spokesperson for a decade.
Both Priceline and Cuoco understand the value of both short-term deals and long-term investments, which is why their approach to this year’s Super Bowl looks different than prior years.
Priceline had in-game Super Bowl ads featuring its 15-year spokesperson William Shatner—the Priceline Negotiator–in