Fox's Super Bowl 57 Ad Inventory 95% Sold Out, With Spots Selling For More Than $7 Million

In-game inventory is scarce five months before the Big Game

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If brands want to see themselves in the Big Game, they better move fast. Two months after Fox wrapped its upfront negotiations, the company revealed that its Super Bowl 57 ad inventory is nearly gone, with 95% of its in-game inventory already sold five months before the event.

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