Fox Wraps Upfront Negotiations With CPM Increases of 9-12%

The company saw strong demand and pricing across its portfolio

That’s a wrap for Fox’s upfront.

The media company has concluded its upfront negotiations, a source familiar with the matter confirmed to Adweek. Fox becomes the third upfront week presenter to wrap talks this year, following The CW and Paramount last week.

According to the source, CPM (cost per thousand viewers reached) increases were around 9-12%, and there was strong demand and pricing across the portfolio for live sports, news, big events, primetime entertainment content and digital properties.

In addition, Tubi, the company’s fast-growing AVOD service, also received significant commitments in only its second year as part of the greater Fox upfront offering.

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