Paramount+'s Stallone Super Bowl Ad Is Anything But Rocky

The 60-second spot builds on the streamer's 'Mountain of Entertainment' campaign

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When it comes to Paramount+’s Super Bowl ad, you can take it at face value.

After skipping the Big Game last year, the streaming service is returning with a 60-second spot featuring the star of Paramount+’s Tulsa King, Sylvester Stallone.

The ad once again takes place on Paramount Mountain, but the setting has a new look. In the spot, aptly titled “Stallone Face,” the actor attempts to scale a mountainous stone version of his own face while Paramount stars, both animated and live-action, watch below from base camp.

The actor’s daughters are also among the onlooking crowd—teasing their new docuseries, Family Stallone, coming exclusively to Paramount+.




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