Molson Coors and DraftKings Will Let Fans Guess the Details of Its Super Bowl Ad to Win $500,000

Not even the CEO knows which brand will be featured in the spot

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Just as beer ads have become synonymous with football, a viewer cannot watch a sporting event without being inundated with sports betting ads and betting lines on the bottom ticker of the broadcast. Now, thanks to Molson Coors and DraftKings, there will be a Super Bowl ad where those worlds collide.

Molson Coors has previously teased in a full-page print ad that its Super Bowl ad will come down to a competition between two of its flagship beers, Miller Lite and Coors Light, but now we truly know why.



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