Mars Wrigley North America's New CMO Gabrielle Wesley Leads M&M's Back to the Super Bowl

The brand returns to the Big Game after skipping the 2022 event

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M&M’s is officially returning to the Big Game, and it’s doing so with a new CMO at the helm.

Today, Mars Wrigley North America confirmed M&M’s participation in next year’s Super Bowl under the guidance of its newly appointed chief marketing officer, Gabrielle Wesley. The brand last participated in the event in 2021 with its spot, “Come Together.”

For Super Bowl LVII, which broadcasts on Feb. 12, 2023 on Fox, the candy brand will air a new 30-second spot from BBDO New York during the third commercial break in the second quarter.



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