Taika Waititi and Future Bring Luxury With a Twist to Belvedere Ad
The new campaign for Belvedere 10, a $150-per-bottle line extension of the flagship vodka, adds a dose of humor that’s largely absent from the category’s marketing.
The new campaign for Belvedere 10, a $150-per-bottle line extension of the flagship vodka, adds a dose of humor that’s largely absent from the category’s marketing.
With the nearly 2-minute spot—which guest stars his real-life dog named Waffles—Wilson is introducing three new hair and body care products.
Lindex's cinematic spot, from decorated director Fiona Jane Burgess and production company Smuggler, departs from the product-focused ads that are common in the category.
Even as sales tank, Tesla is leaving creative ideas on the cutting-room floor.
With brands cowering behind sustainability tropes (i.e.: the babbling brook, leafy green forest), the message gets lost.
Bosworth founded the company to offer effective doctor-developed products.
The company's culture is centered around providing a positive and seamless experience for passengers from booking to destination, not just air travel.
Co-founders Anna Harman and Lisa Bubbers are building more than just an ear-piercing empire.
Flaky friends, gotta love ‘em, are a menace to society. The missed reservations and leftover concert tickets alone can really build up over the years. If only there were some [...]
The company has taken over a 70-acre farm in South Carolina where it intends to grow the soybeans, sunflowers and coconut trees it uses to make its beef, chicken and [...]
ADWEEK's 2024 Sustainability Stars are paving the way for greener fashion, advertising and CPG.
As regulations ramp up and activists continue their drumbeat on climate action, a period of greenhushing has the potential to separate the wheat from the chaff on advertisers’ sustainability messages, [...]
ADWEEK's 2024 Sustainability Stars, plus campaigns and strategies that cut through the noise.
CSOs are becoming key decision makers at brands like Ecolab and Reformation as their scope, and influence, widens.
For the first installment of a new video series called The Beef Wars, ADWEEK spoke with Impossible CMO Leslie Sims as well as Solitaire Townsend, co-founder and chief solutionist at [...]
CMO Kirsty Hunter believes the juice will be worth the squeeze as smoothie-maker sharpens its purpose.