Brand Marketing

Gayle King Will Open Cannes’ Most Ambitious Diversity and Inclusion Program to Date

Inkwell Beach features the festival's first large-scale beach activation on the topic.

Fatherly and Gillette’s Father’s Day Weekend Pop-Up Explores a Healthier Vision of Masculinity

The space features interactive elements and letters from fathers to sons.

3 Tips for Marketers to Reach a More Realistic Audience This Father’s Day

Because dads aren’t just bumbling fools or sole breadwinners.

American Express to Take Over New York With Its Pride Campaigns, Including a Performance From Lizzo

The singer’s set will be live streamed on a jumbotron in Times Square.

Customer Data Is Not the Only Path to Success, Says Microsoft Brand Exec

Creativity and core strengths are also key.

How This Fitness DTC Brand Is Integrating Its Online and Retail Experience

Changes have gone live in Outdoor Voices' 9 retail shops.

Snapchat Will Present Research on Gen Z’s Creative Tendencies at Cannes

The company believes brands should make things with the cohort, not for them

Cult Favorite Skincare Brand Drunk Elephant Opens Its First US Pop-Up Shop

The candy-colored neon storefront launched this week in N.Y. and will be headed to L.A. next.

These 5 DTC Pet Brands Threw a Puppy Party to Connect With Each Other’s Customers

'It's as much brand building as it is consumer building.'

Why Brands Need to Focus on Value Creation Over In-Housing

There needs to be a combined effort of people, processes and tech.