Assembly global CEO Rick Acampora and his team competed with nine other agencies at the RFI stage before Fossil narrowed the competition down to Assembly, PMG and mSix&Partners (now T&Pm).Fossil Group, Assembly


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Clean Creatives’ F-List Awards Are Back, Trolling the Ad Industry for Ties to Polluters

CMO Moves

Edelman, Havas, McCann and Ogilvy were each “dishonored” by winning in one of 10 categories.


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Adweek Podcast: Nurturing Positive Client Relationships With Wieden+Kennedy

Adweek Podcasts

John "JP" Petty discusses establishing trust and making work that's worth shouting about.

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The Less Obvious Scary Things About Starting an Ad Agency

Voice

If you're going to bootstrap your own thing, you're going to have to learn to live with fear.

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Kentucky Derby Horse or Ad Agency: Volume VII

Adweek Original Video

The ad industry's most important contest is back for its seventh edition.

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New Agency Tall Poppy Is Positioning ‘Creative Sustainability’ as Its Differentiator

Creative Thinkers

First public project for the new agency features artistic shoes painted with Harlem-grown produce.

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Summer Party Fail? High Noon ‘Lifestyle Guards’ Race to the Rescue

Alcohol Industry News

The new campaign, from longtime agency of record Preacher, keeps the sun-soaked vibe of earlier marketing for the canned cocktail brand but adds a more dynamic element with its buff [...]

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Camaraderie Over Competition: Newbie Ad Agency Founders, Unite

Voice

There is a phenomenon happening among ad agency startups.

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Gale and MilkPEP Dive Into Branded Entertainment by Unleashing Vanessa Bayer on a Farm

Creative Advertising

The humorous effort goes behind the scenes of modern dairy farming.

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How Carmichael Lynch Plans to Elevate Red Robin’s Brand as Its Creative AOR

Accounts

IPG agency Carmichael Lynch will help reinvigorate the marketing and guest experience for Red Robin.

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When Media Agencies Score Good Deals for Some Marketers, Smaller Clients Often Cover the Cost

Media Agencies

Agencies must balance their ledgers—but how ethical are pre-negotiated publisher deals?

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Xfinity and Filmmaking Legend Kathryn Bigelow Debut ‘Aviators’ Short Film

Creative Advertising

Xfinity released “The Aviators.” Created in partnership with agency of record Goodby Silverstein & Partners, this high-production short film introduces us to a group of veterans and one dedicated grandchild [...]

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David Yurman Names PHD Global Media Agency of Record

Accounts

The account moves away from mSix&Partners, and includes traditional and digital channels.

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When Is It Time to Fire Your Client? Agency Leaders Share Their Stories

The Future of Agencies

Agency leaders told ADWEEK how they knew it was time to fire their clients.

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How the Next Phase of the Anti-Greenwash Movement Came to Life

Voice

Green Shield has been rapidly adopted by major advertisers as the gold standard for greenwash prevention.

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Here’s My Beef With Ad Agencies

Voice

A CMO’s take on why the current ad agency model is broken.

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