How Carmichael Lynch Plans to Elevate Red Robin's Brand as Its Creative AOR

The agency will help reinvigorate the marketing and guest experience for the burger chain

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Red Robin Gourmet Burgers has been going through a renaissance of sorts over the last year, revamping its offerings and finding new ways to reach loyal customers and find new ones. In January 2023, it released its “North Star” five-point plan to drive long-term shareholder value, and even partnered with Juicy Couture to design a “juicier” apparel collection.

With the signing of Carmichael Lynch as its creative agency of record, it hopes to accelerate its efforts.

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