The New Measurement Methods You Need to Master

Wed, Jun 5, 2024 1:00 PM ET

Digital advertising is undergoing a transformative shift where emerging data strategies and measurement methodologies are redefining marketing effectiveness. From predictive audience targeting to AI optimization and personalization, there are a lot of new methodologies and strategies for marketers to consider when evaluating campaign impact and budgets.

Learn how to harness these new capabilities to craft personalized marketing strategies that resonate deeply from Brian DeCicco, president of data strategy at Choreograph (part of WPP’s GroupM) and Berit O’Connor, general manager of household essentials at Fetch. You’ll find out:

  • How top brands are maximizing their marketing investments by leveraging AI-driven optimization and personalized rewards at scale
  • The benefits of using robust attribution techniques to gain a complete, verifiable understanding of campaign impact
  • Strategies to integrate rich behavioral and zero-party data to deliver hyper-relevant experiences that foster stronger customer relationships and loyalty

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Photo of the speaker, Berit O'Connor, in the webinar

Berit O’Connor

GM, Household Essentials, Fetch

Photo of the speaker, Brian DeCicco, in the webinar

Brian DeCicco

President, Data Strategy, North America, Choreograph


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