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As the first major golf tournament of the season wraps up, the United States Golf Association (USGA)—the organization that serves, governs and promotes the game—has chosen a duo of new agencies to help grow the nonprofit and the sport.
Creative agency MullenLowe, along with Carmichael Lynch Media, has secured the USGA contract to help deliver increased brand growth and awareness. The two IPG agencies will help the 130-year-old organization connect with consumers and identify new fans.