London Plans $10 Million Tourism Campaign to Kick-Start Its Local Economy
Advertising to visit the UK capital has been commissioned from TMW to run beginning in June.
What the Job Market Looks Like for 2021 Grads
New Suzy data bears good news for entry-level employees.
Wolfgang Puck Talks Reopening Restaurants Post-Pandemic
The restaurateur supports a third-party verification system for health safety.
What Does the Future Hold for Newsstands in a Post-Pandemic World?
Magazines, he added, will continue to be “traffic generators” at grocery stores and at newsstands at train stations and airports, by word of social media.
Avocados From Mexico Created a Sportswear Line as Part of Its Quirky New Rewards Platform
The platform also offers various short-form 'original series' based around avocados.
Google Will Lower Some Payment Fees for App Developers
The move follows a similar course of action taken by Apple this fall when the company reduced its cut to 15% for developers who only make under $1 million in [...]
Loft Faces Backlash for Dropping Plus Sizes
The brand confirmed on Twitter it will no longer offer plus sizes after this fall.
Exclusive: Havas CX Releases X Index on Important Factors for Customer Experience Success
The X Index surveyed 28,000 people on 250 brands across five countries.
What Are the Prospects for a Spending Revival for Out-of-Home and Direct Mail Advertising?
For analysts, buyers and sellers, is it best to compare 2021 to 2019 performance given the anomaly that was 2020?
Mozart Had a Talented, Overlooked Sister. For LG, This Pianist Recreated Her Captivating Music
Maria Anna Mozart's work never survived, but as a child she was just as celebrated as her famous brother.
IAB Releases New Guidelines for AI’s Use in Digital Advertising
The working group behind the new report is co-chaired by IBM Watson Advertising and Nielsen.
Huge Hires First Global Chief Talent Officer
In the U.S., nearly half of Huge's hires are from BIPOC backgrounds.
How Fashion’s Coolest Octogenarian Influencers Helped Red Wing Kick Things Up a Notch
Footwear brand Red Wing is working with the quirky octogenarian influencers to market heavy-duty boots that can last for decades.
What Happened to Influencers and Their Content in 2020?
Which influencer metrics to trust in 2021.
Ralph Lauren Is the Latest to Offer Clothing Rentals
The company is working with CaaStle, a service that allows retailers to offer what it calls clothing as a service, to manage the subscription model.