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Networking Is the Biggest Challenge Virtual Event Marketers Face in 2021

Bizzabo’s new study also finds 50% of registrants convert to attendees.

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Virtual Try-On Tech, the Pandemic-Accelerated Trend, Is Here to Stay and Save Headaches

A pandemic-fueled ecommerce spike is accelerating the trend.

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Captivate CEO on Riding the Covid-19 Crisis: ‘I Endured Many Sleepless Nights’

We started thinking about how we could reach a similar audience at home, at play, in health care facilities and the best ways to do that with limited cash and [...]

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What Marketers Can Expect From 5G in 2021

Next-gen network coverage will grow this year, but its full potential remains a ways off.

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3 Important Search Trends to Look Out For in 2021

There probably won't be game-changing disruptions in search this year.

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Amid a Devastated Travel Industry, Vrbo Has Optimism for Its Future

Perspective

Home rentals saw less of a decline than other parts of the hospitality industry.

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Which Quarantine-Fueled Technologies Will Outlast the Pandemic?

Experts believe brands will continue using many digital tools, like virtual events and AR.

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How Retailers Were Forced to Modify Their Playbooks for Handling Crises

The months-long stress test may leave them better prepared for the future.

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Agencies Are Gaining More Clarity on How to Remain Valuable for Marketers

A year of swift, unexpected change set the industry into motion.

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2021 Is Going to Be Surreal, at Least When It Comes to Creative Trends

Shutterstock predicts a year of tie-dye, inkscapes and "Picasso-esque faces."

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After a Year of Turmoil, the Future of Agencies May Well Be Bright

Those that expertly change and adapt can make significant gains.

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Editor’s Letter: You Have Questions. We Do, Too

A year into Covid-19, the Adweek staff is tracking down answers and making predictions.

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What—and Who—Is on Marketers’ Minds for 2021?

Predictions and stream of consciousness from our community.

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Changes Already in Motion for Brands a Year Ago Will Only Accelerate in 2021

The future was much closer than anyone could have anticipated at the beginning of 2020.