Networking Is the Biggest Challenge Virtual Event Marketers Face in 2021
Bizzabo’s new study also finds 50% of registrants convert to attendees.
Virtual Try-On Tech, the Pandemic-Accelerated Trend, Is Here to Stay and Save Headaches
A pandemic-fueled ecommerce spike is accelerating the trend.
Captivate CEO on Riding the Covid-19 Crisis: ‘I Endured Many Sleepless Nights’
We started thinking about how we could reach a similar audience at home, at play, in health care facilities and the best ways to do that with limited cash and [...]
What Marketers Can Expect From 5G in 2021
Next-gen network coverage will grow this year, but its full potential remains a ways off.
3 Important Search Trends to Look Out For in 2021
There probably won't be game-changing disruptions in search this year.
Amid a Devastated Travel Industry, Vrbo Has Optimism for Its Future
Home rentals saw less of a decline than other parts of the hospitality industry.
Which Quarantine-Fueled Technologies Will Outlast the Pandemic?
Experts believe brands will continue using many digital tools, like virtual events and AR.
Marketers Bet on Which Pandemic-Inspired Behaviors Have the Most Staying Power
Many habits consumers have picked up with likely last.
How Retailers Were Forced to Modify Their Playbooks for Handling Crises
The months-long stress test may leave them better prepared for the future.
Agencies Are Gaining More Clarity on How to Remain Valuable for Marketers
A year of swift, unexpected change set the industry into motion.
2021 Is Going to Be Surreal, at Least When It Comes to Creative Trends
Shutterstock predicts a year of tie-dye, inkscapes and "Picasso-esque faces."
After a Year of Turmoil, the Future of Agencies May Well Be Bright
Those that expertly change and adapt can make significant gains.
Editor’s Letter: You Have Questions. We Do, Too
A year into Covid-19, the Adweek staff is tracking down answers and making predictions.
What—and Who—Is on Marketers’ Minds for 2021?
Predictions and stream of consciousness from our community.
Changes Already in Motion for Brands a Year Ago Will Only Accelerate in 2021
The future was much closer than anyone could have anticipated at the beginning of 2020.