What We Can Learn from the Mistakes Made in 2020
Like all industries, the agency world was not left unscathed by the catastrophic year 2020. Agencies big and small had to learn how to serve their clients, pitch new business [...]
How a Column on Happiness Inspired The Atlantic’s 2021 Event Strategy
The publisher aims to create virtual events that are "unique and meaningful."
The 3 Biggest Trends That Should Be on Every Marketer’s Radar for 2021
Advertisers and marketers are familiar with disruption. But in 2020, disruption wasn’t dictated by a new medium. Instead, marketers and advertisers had to make massive adjustments to existing efforts to [...]
Exclusive: Cannes Lions Says It Will Move Forward With an In-Person Festival in 2021
Even with a Covid-19 vaccine rollout, advertisers are hesitant to travel to the French Riviera in June.
Retail M&A Grew in 2020, With More Deals Expected in 2021
Total value of 2020 deals outstripped 2019, and there's plenty of liquidity among major players.
How Retailers Are Rethinking the Pain Point That Is Returns
Despite the pandemic, in-store options are in vogue, while free return shipping is falling out of favor.
The Big Trends That Will Influence Creativity in 2021, According to Adobe Stock
Report highlights content across design, visual, motion and audio.
How to Build Community Through Content—and Vice Versa
How to build community through content.
What Marketing Spend—and Opportunity—Looks Like in 2021
What marketing spend could look like 2021.
Beautycounter’s New Store Is All About One of Retail’s Biggest Trends for 2021
2020 altered the retail landscape as we once knew it, likely forever. But yes, while the importance of direct-to-consumer channels and ecommerce is much more pronounced, those alternative shopping avenues [...]
2021 Could Usher in a Golden Age of Cannabis Marketing
The industry ends the year in the strongest position of its young life, with Greg Butler, chief commercial officer of Cresco Labs, likening it to “a roaring wave—it can’t be [...]
3 Most Interesting Disruptors We Must Keep Watching in 2021
If you’ve had your fill of biking and breadmaking, check them out.
16 TV Shows That Will Air Their Final Episodes in 2021
Here are 16 series that have already announced they will be taking their final bows this year—including one show that has been airing since 2007.
The One Thing Agencies Must Do in 2021
What agencies need to do in 2021.